Build
Your SaaS
Audience → Problem → Solution → Validate
Start with WHO, not WHAT.
Replace "I think" with "I know." Validate before you build.
SaaS isn't Software-as-a-Service.
It's Solution-as-a-Service.
Never start from a product.
Every product needs an audience — so you might as well start there.
Start from an audience you love.
Passion is the fuel that sustains the endless cycle: talk → uncover pains → build → acquire.
Then a problem. Then a solution.
Only once you know who you serve does the right problem — and its solution — come into focus.
Why SaaS
The business model. Build once, sell as a subscription, 24/7.
Who For
Find your audience before the idea. Then narrow it down hard.
Which Idea
Start from a problem, not an idea. Problem ⟷ Solution.
Validate
Build an MVP. Swap "I think" for "I know" — before building.
You can't skip a step — each one feeds the next.
The Model
That Scales
Build it once, sell it as a subscription, to everyone, 24/7. The world is shifting to subscriptions — and it scales immediately.
Start With Who, Not What
Counter-intuitive but central. Passion for an audience you love is what lets you sustain the endless cycle.
Narrow your audience as much as possible.
Amazon started with book buyers only. Become "THE product for [niche]".
Start From a Problem
You don't start from an "idea" — you start from a problem worth solving.
For each idea, run it through 3 questions — and surface problems from 8 "idea ponds".
Don't Build
The Product Yet
The mistake 99% of founders make. An MVP is often just a landing page + a sign-up form.
The Action Plan
A simple, sequential version you can recite to anyone.
The 3 Base Questions
What real problem am I solving? How do I solve it? Are people willing to pay?
Better / Cheaper / Easier
Beat what exists on at least one axis. Crisp = simpler + cheaper than Intercom. Instantly → $8M ARR.
Sticky
The more data & config they accumulate, the less they leave. Crisp = conversation history. Instantly = funnels built.
A winner clears all three — not just one.
5 Ideas
In 30 Min
One row per pond = 8 leads already. Keep the best 5.
Copy this template and fill it in for each pond.
Your Next Moves
- List your passions — what you love & hate about each.
- List 3–5 audiences you'd love to serve.
- Go where they're active & collect their complaints.
- Explore ecosystems of products you love to spot a gap.
- Identify a familiar market software could automate.
- Read negative reviews of big B2B SaaS for a simpler alternative.
- Pick 3 MVP build methods + the platforms to launch on.
The Lean Startup
Building an MVP.
The Mom Test
Asking the right questions to future users.